What is a Niche on SEO
Part of succeeding at SEO understands the competitive landscape. As a small company owner, you don’t want to be fighting with large organizations that have obviously unlimited marketing budgets. While there’s always an option you can outrank them, more likely you’ll just end up wasting your money and time.
Why It’s So Essential to Go Niche
This is why it’s so essential to go niche. Here’s what I mean by this: Rather than trying to fight with big companies for common and usually more common keywords, drill down and become a massive fish in a small pond.
Keep in mind, this will usually mean shifting the target of your business from more general to more particular services or products. For instance, instead of exclusively offering general home improvement services, you could consider specializing in one-day bathroom renos or custom kitchen makeovers. These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.