While Google keeps us alert with all the algorithm development they keep updating, one thing has stayed pretty steady for inbound marketers seeking to optimize their websites for search is keyword research.
Well, the demand to do keyword research when optimizing a website has stayed the same for almost the whole time.
Keyword Research Is When People Use Keywords to Look and Research Real Search Phrases
Keyword research is when people applied different keywords to look at and research real search phrases that people use into search engines. The knowledge about these real search terms can help inform marketing strategy or content strategy comprehensively.
Layout a keyword research process that you can follow to guide you come up with and narrow down a list of search terms you should be targeting.
That way, you’ll be able to execute and establish a healthy keyword plan that helps you get discovered for the search terms you actually targeting.