How to Research Keywords for Your SEO
You might want to make a list of essential and relevant topics based on what you understand about your company.
To kick off this SEO method, think about the subject you want to rank for in terms of keywords. You’ll come up with about 5-10 topic you feel are essential to your company, and then you’ll use those topics to help come up with some particular keywords later in the process.
Put Yourself in the Role of Your Buyer Personas
If happen you are a regular blogger, these are probably the articles you blog about most usually. Or perhaps they’re the articles that come up the most in sales communications. Put yourself in the role of your buyer personas what kinds of questions would your target audience search that you’d want your business to get found for? If you were a business like HubSpot, for example selling marketing software which happens to have some excellent SEO tool.