Difference Between SEO and PPC?

search engine optimizationThe main difference between SEO or Search Engine Optimization and Pay Per Click PPC is that visitors coming from SEO organic is free while traffic coming from PPC is paid as the name implies you have to pay a per every click.

This is also the cause why you may occasionally see the terms organic search engine results and paid search engine results or Paid Search Advertising or PSA.

Both PPC and SEO are part of Search Engine Marketing.

seoBoth PPC and SEO are part of Search Engine Marketing or SEM, Search Engine Marketing is one of the SEO tools you can use as a component of your whole Internet Marketing campaign.

We will try to explain and elaborate the other significant variation between PPC and SEO by using the following factors like cost, traffic potential, position in search results, conversion, and ease of use.